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Embracing social media in automotive marketing critical to changing customer perceptions
Monday, October 19, 2009 (335 reads)

LAS VEGAS -- Investment in high-quality digital and social media content is key to changing customer perceptions of a brand, as well as in raising brand awareness and consideration levels, according to industry experts at the 2009 J.D. Power and Associates Automotive Internet Roundtable held last week here at the Red Rock Casino, Resort and Spa.

NHTSA warns consumers of fire hazards in additional 4.5 million Ford vehicles
Tuesday, October 13, 2009 (329 reads)

The National Highway Traffic Safety Administration today alerted owners of Ford vehicles about a fire hazard involving an additional 4.5 million vehicles in the latest in a series of related recalls.

AAA explains how to speak 'Auto Tech'
Tuesday, October 06, 2009 (371 reads)

A trip to the auto repair shop can feel like visiting a foreign country for some motorists--they do not understand the language and are worried about being taken advantage of by the locals. However, AAA says a trip to the repair shop can be much easier--and less stressful--by selecting a quality facility and learning to speak 'auto tech.'

New research shows increase in use of hand-held devices
Monday, October 05, 2009 (362 reads)

Leading the call for a cultural shift in how Americans view safe driving, Transportation Secretary Ray LaHood challenged over 250 safety experts, industry representatives, elected officials and members of the public to help put an end to distracted driving.

TIAA supports Live Green Fest 2009
Monday, October 05, 2009 (429 reads)

HOT NEWS!!! THIS EVENT HAS BEEN POSTPONED BY CPS ENGERGY - MORE INFO WILL BE POSTED WHEN EVENT IS RESCHEDULED

The Texas Independent Automotive Association is sponsoring free car checks at Live Green Fest 2009 10 a.m. to 4 p.m. Saturday, Oct. 10, 2009 at Olmost Basin Park located at 651 Devine Road in San Antonio.

Tire tip: air your spare
Thursday, October 01, 2009 (345 reads)

Everyone understands the basics of car care – from changing your oil to rotating your tires. However, when was the last time you checked the air pressure in your spare tire, or any of your tires for that matter?

TIAA cooks up super picnic fundraiser
Saturday, September 26, 2009 (417 reads)

SAN ANTONIO – More than 600 people ate from a wide array of delicious foods, socialized, recreated and raised approximately $20,000 during the Texas Independent Automotive Association Alamo Chapter’s annual picnic here today at Eisenhower Park.